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Managed Services · Cloud FinOps

Most organisations have a cloud cost gap. Few can see it.

Cloud has turned technology spending from a planned purchase into a running meter that anyone with access can turn up. We help you find the gap between what you spend and what you need, close it, and keep it closed.

Across AWS, Microsoft Azure and Google Cloud, on their own or together.

Every cloud you use

3 separate bills

  • AWS

  • Microsoft Azure

  • Google Cloud

With FinOps

One clear view of your cloud spend

  • ✓Visible
  • ✓Owned
  • ✓Under control

Mind the gap

The cloud cost gap is the difference between what your organisation spends on cloud and what it actually needs to spend.

It rarely appears overnight. It grows quietly, a few forgotten resources here and an oversized server there, until the bill is rising faster than the value it delivers and nobody can quite explain why.

FinOps is how you find that gap, close it, and stop it opening up again.

Monthly cloud spend

Gap widening
JFMAMJJASONDTHE COST GAP
What you spend What you actually need

Why the gap exists

Cloud breaks the way IT spending used to be controlled.

Swipe for more →

Spend is decentralised

Engineers and suppliers can create cost in minutes, with no purchase order and no sign-off.

Costs are variable

The bill changes every month with usage, so budgets become educated guesses.

It is complex

AWS, Azure and Google Cloud each bill differently, with thousands of line items. Use more than one and the full picture is very hard to see.

Nobody owns it end to end

Finance sees the invoice but not what drives it. Technology sees the services but not the cost.

Do any of these sound familiar?

Tick the ones that apply. These are the signs we see most often in organisations with a cloud cost gap.

Your result

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Tick any that apply to your organisation.

Find out how big your gap is
Illustration of an iceberg: a small cloud above the waterline and a much larger mass of hidden cost beneath

The bill is only the tip

An uncontrolled cloud bill costs more than the money on the invoice.

  • Wasted moneyPaying for capacity nobody is using.
  • Budget surprisesOverruns found after the money has already gone.
  • Squeezed marginsFor digital services, cloud is a direct cost of sale.
  • Lost investmentEvery pound wasted is a pound not spent on growth.
  • Poor decisionsWithout knowing what each product, team or customer costs, you cannot price or prioritise properly.
  • And the gap keeps growing

Why a one-off review is not enough

A cost review saves money once. Then the gap opens up again, because new services and projects are added all the time, usage grows with the business, providers keep changing their prices and products, and teams change and old habits return.

FinOps is not a project. It is an ongoing way of working that keeps cloud costs in line with the value they deliver.

Cost reviewOne-off reviewOngoing FinOps

How we close the gap, and keep it closed

FinOps runs as a continuous cycle: Inform, Optimise, Operate. Our service follows it, and you can start with one stage or all three.

Continuous cycle

Swipe through the three stages →

  1. 01 · Inform

    Assess

    We review your bills and usage across every cloud, with your finance and cloud teams, to show where the money goes and where the gap is.

    A clear view of your spend and a prioritised set of savings

  2. 02 · Optimise

    Implement

    Our practitioners work alongside your teams to put the recommendations in place, from rightsizing and switching off idle resources to commitment discounts and cost reporting.

    Savings actually made, not just recommended

  3. 03 · Operate

    Managed service

    We keep watching your spend, flag changes early, report to finance and technology in terms both understand, and keep finding savings as you grow.

    Costs kept under control as your cloud estate grows

What we look at

  • Billing and usage visibility
  • Cost allocation and tagging
  • Rightsizing over-provisioned resources
  • Idle and forgotten resources
  • Reserved capacity, savings plans and commitment discounts
  • Storage, backup and data transfer costs
  • Software licensing in the cloud
  • Budgets, forecasting and alerts

Why Verity Digital?

  • Time-served practitioners, not junior analysts
  • We work inside your finance and cloud teams
  • We implement the recommendations, not just write them
  • Independent advice, free from vendor bias
  • AWS, Microsoft Azure and Google Cloud, on their own or together
  • Ongoing managed service to keep savings in place

Start with a conversation

How big is your cloud cost gap?

Tell us a little about your cloud estate. We will talk you through where the gap usually hides, what an assessment would look like for you, and where we would expect to find savings first. No obligation, and no jargon.

  • Which clouds and services you use
  • Roughly what you spend each month
  • Who looks after the bill today
  • What is worrying you about it